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  • Business Intelligence - Financial & Investment

    Why Startups Still Don’t Understand Unit Economics (and What Investors Should Ask Instead)

    May 1, 2025 - By Lauren Balik

    Every pitch deck in 2025 claims the same thing: “our CAC is efficient,” “we have high LTV,” “our payback period is sub-12 months.” On paper, it looks great. In practice, it rarely holds up. Startups are still fundamentally misrepresenting (or misunderstanding) their unit economics. The buzzwords survived the market correction.…

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  • Business Intelligence - Financial & Investment

    Why Most Companies Waste Money on BI Tools (And How to Fix It)

    March 7, 2025 - By Lauren Balik

    Business Intelligence (BI) tools are meant to enhance decision-making, yet many organizations find themselves spending significant resources on platforms that fail to deliver meaningful impact. The problem is not the technology itself, but rather how companies approach BI implementation. Organizations often invest in expensive analytics solutions without a clear plan…

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  • Data & Analytics - Financial & Investment

    Bridging the Gap Between Finance and Data Teams: Collaborative Strategies for Success

    February 19, 2025 - By Lauren Balik

    Finance and data teams are often two sides of the same coin-both essential for driving strategic decisions yet frequently speaking different languages. Finance lives in structured reports, regulatory requirements, and risk mitigation, while data teams are focused on engineering pipelines, analytics models, and scalable architecture. The result? A disconnect that…

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  • Business Intelligence - Financial & Investment

    Revolutionizing ESG Investing with AI-Driven Analytics

    February 5, 2025 - By Lauren Balik

    Environmental, Social, and Governance (ESG) investing has become a cornerstone in modern investment strategies, reflecting the growing importance of sustainability and ethical considerations in financial decision-making. As investors increasingly seek to align their portfolios with broader societal goals, the integration of advanced analytics, particularly AI-driven solutions, is transforming how ESG…

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About Me

In an era where financial markets and technological advancements are often dictated by hype rather than substance, Upright Analytics stands as a bastion of critical thought and rigorous analysis.

I’m an investor, researcher, and writer with a deep-rooted passion for data-driven decision-making—one forged through years of dissecting markets, companies, and emerging technologies with an unrelenting eye for truth. Too often, investors and business leaders fall prey to seductive narratives that crumble under scrutiny.

That’s why I created Upright Analytics—a platform dedicated to cutting through the noise, challenging conventional wisdom, and delivering insights grounded in hard data, not fleeting trends.

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